Northern is North America’s leading digital experience agency. We unite creativity, technology and performance marketing to create immersive digital experiences for leading brands in their pursuit of digital transformation. We have strategically assembled a group of innovators, who have a passion for technology, design and improving online experiences.

Our team is made up of individuals who are dedicated to making a difference in the digital landscape. Our experts have specialized knowledge and expertise in building websites that stand out from the rest, both in look and in functionality. Our full-service solutions means we are committed to a project from the beginning stages of planning and development to the stages of strategic promotion and marketing..

Our employees are challenged to uphold the highest standards and together we strive to exceed all expectations. We are currently seeking a Lifecycle Marketing Manager who will complement our passion for digital marketing, technology, and performance-based results.

What We’re Looking For

We are currently seeking a highly motivated Lifecycle Marketing Manager with a proven track record of planning and managing impactful, data-driven digital marketing programs that drive acquisition, nurture, and retain customers through a defined journey and drive retention across the customer lifecycle.

Full-time remote is available nationally (Canada only). For those close to our office in London, ON, we have flexible office hours based on training and collaboration needs.

Duties and Responsibilities

  • Develop strategies and lead the technical execution of full-service email marketing programs
  • Accountable for high-quality project deliverables, including defining and enforcing quality, accessibility, and compliance standards for optimal results
  • Demonstrate a thorough understanding of clients marketing and business objectives
  • Define success KPIs and benchmarks to ensure plans aim to achieve project goals and are positioned for measurable success
  • Conduct audits on clients’ marketing initiatives to create strategies for proposals
  • Aid in the preparation and delivery of client presentations, and effectively handle technical questions from clients
  • Identify and develop service offering narratives that enable Northern to expand existing client services and new client acquisition
  • Provide subject-matter expertise on all things email marketing to Accounts, Project Management, and Solutions teams in order to develop client solutions and proposal
  • Support comprehensive digital marketing strategies for clients using necessary channel tools (e.g. email, SMS, analytics, SEO, CRO, and/or social media)
  • Collaborate with inter-departmental and cross-functional team members to optimize client experience and ensure optimal solution delivery
  • Accountable for developing and maintaining process documentation to ensure consistent delivery of digital marketing solutions

Knowledge, Skills, and Experience Required

  • 5+ years of digital marketing experience with a proven track record in email marketing
  • Advanced experience with Klaviyo, Marketo, HubSpot, Omnisend, and/or Mailchimp required
  • Experience with SMS marketing and/or CRM platforms (such as Salesforce) required
  • A College diploma, University degree, or relevant job-related experience. We welcome highly experienced, self-taught, and self-motivated learners who express a strong passion for digital marketing
  • Highly effective communication and time management skills
  • Proven ability to analyze data and provide recommendations
  • Google Analytics certified
  • Knowledge of HTML, WordPress & CSS
  • Awesome G Suite skills

At Northern we recognize that experience comes in many different forms. If your experience is similar to what we’re looking for, please consider applying. We know that the best problem-solving and creative thinkers are those with thought diversity; that’s why we’re dedicated to adding new perspectives to our team.

Benefits

In exchange for your talent and expertise, Northern is committed to providing competitive compensation, health benefits, flexible work schedules, delicious meals, company retreats, opportunities for growth and professional development, and a fun, supportive environment that will allow you to be your best!

Equity and Diversity

Northern invites applications from all qualified individuals. Northern is committed to employment equity and diversity in the workplace and welcomes applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require any accommodations please let us know when you apply.